Your product is built.
It is not landing.

Front-end and product engineering for founders who have a product that needs to land.

02 / ReframeThe problem, in the reader's words

Most founders do not have a shipping problem. They have a using problem.

The product is built. The landing page looks fine. The drop-off still kills it.

Users do not bounce because the site is slow. They bounce because the message is wrong, the flow is confusing, or the first screen does not feel like a win.

That is the work I do.

02b / MotionShowreel · 90s · all projects in motion
04 / How

How I work.

Three principles · no checkmarks
01

Outcome-led, not hour-led.

Price is anchored to what success looks like, not how long the work takes.

02

Direct and async.

I ship the thing. Status on the thing lives in the thing.

03

I push back on thin briefs.

A sharp question beats a mediocre guess.

05 / Hours

Where I have spent the hours.

Five years · four teams
  • Intune.bioFront-end engineer · HealthTechSan Diego, US2025 → present
  • IntertecIntermediate JavaScript developerMunich, DESep 2022 → present
  • CulturetecJavaScript developerRemote, EUAug 2023 → Dec 2024
  • BrainsterReact / Next.js assistant instructorRemoteJan 2024
06 / Person

About.

One paragraph · no CV

I am Simeon. Front-end and product engineer. Five years across US startups, German enterprise teams, and EU product work.

07 / Next

Your product deserves the using.

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